Every fan in Detroit gets 5 free Wingstop wings when the Pistons win. Then the Pistons lost an NBA-record 28 straight games, and the promotion went viral.

On December 30th, the Pistons got their first win in 2 months, and fans flooded Wingstop.

The result?

Wingstop made $19,000,000 in net income that quarter, a massive 46% jump from the previous quarter. And it didn't end there.

In late January, Giannis went viral for trying to scan a QR code mid-game to get free Wingstop wings. Then a couple weeks later, he posted a video of himself boarding a plane to All-Star Weekend with a huge bag of Wingstop’s lemon pepper wings.

The result?

Wingstop stock reached an 80% increase compared to 6 months ago. Of course it’s not all because of the NBA, but the free marketing didn’t hurt.

The Pistons may be the ultimate losers this season, but they created the ultimate winners: Wingstop.

Literally dives into his knees

“The rumors are real

Detroit Pistons will make big push for Nic Claxton and hearing $25m aav is on the table.

I like Claxton, and might be wasted on the current roster in Brooklyn.

“The great price point debate” is coming in fast, curious how far Nets front office will go.”

Full trade, per ESPN Sources:

Knicks: Bojan Bogdanovic and Alec Burks

Pistons: Quentin Grimes, Malachi Flynn, Evan Fournier, Ryan Arcidiacono and two second-round picks.

Fuck