How long haul airline seating works

[u/hconfiance]

[u/Littlesebastian86]

First class “not actually that profitable”?

• ya citations needed. Sounds like bull shit.
• love the specifics of “that profitable”

[u/anoidciv → u/Littlesebastian86]

I remember reading that first-class is so luxurious because they're trying to claw back the flyers who would be able to afford private travel. Now why would they invest so much into retaining these customers if there wasn't a healthy profit margin? Stupid graph.

[u/rollsyrollsy → u/anoidciv]

It might also be that having low-profit first class creates a quality halo effect for the whole brand (ie helps to win biz class sales from competitor airlines)

[u/Hughcheu → u/rollsyrollsy]

It’s why most automotive brands have a sports car. Break even profit or even loss making, but it improves the brand.